1 Year (2 regular periods and 1 extraordinary period)
Classes: 18
Total credits: 34
Tuesdays and Thursdays from 6:00 PM to 10:15 PM, and Saturdays from 8:30 AM to 1:00 PM
Approved June 7th, 2023
Resolution RPC-SO-23-No.375-2023
$12,900
Enrollment fee: $1,172.61
Tuition: $11,727.39
July 8, 2023
July 22, 2023
USFQ's Master's in Marketing is committed to training professionals capable of performing management functions in the areas of marketing and sales in multinational, Ecuadorian, private, family and public companies at the highest levels.
Escuela de Empresas
Escuela de Empresas offers programs in business for the improvement of professional and business performance. The portfolio of programs includes master's degrees and executive education that foster the critical thinking necessary to find innovative and current solutions to the challenges faced by organizations.
The programs combine the development of the competencies demanded by companies with the philosophy of the liberal arts, and that is why our graduates stand out for their ability to interact successfully at the highest level with their peers in Ecuador and the world.
Vision
To be the liberal arts business school of reference in the region.
Mission
To transform individuals into leaders of critical thinking, liberal and entrepreneurial spirit.
Purpose
To create professional wealth through passion for learning, self-management and personal growth.
Our Promise
To improve professional performance with programs that combine academic strength and applicability, liberal arts focus, and business management focused on management-leadership complementarity.
Transform our participants into critical-thinking leaders to sustainably manage teams and companies.
Experience the global spirit of international study weeks and enhance the application of diverse contexts in the local reality.
Access a prestigious network of colleagues, faculty and leaders in the business community.
Master's Degree
We offer Master's Degrees in Business Administration, accredited by the Association of MBAs - AMBA, Marketing and Banking and Financial Management, in classroom mode.
Business Education
We have certifications, diplomas, certificates, international diplomas, continuing education courses and projects classified in a portfolio of programs open to the public, in-company and consulting, in the areas of quality and productivity, talent development, finance, management and strategy, leadership, marketing and sales; in classroom, hybrid and virtual mode.
Our programs are accredited by the International Accreditors for Continuing Education and Training - IACET and by the International Society for Performance Improvement - ISPI.
Requirements
Basic requirements:
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Bachelor's degree in any area of knowledge, issued by an accredited university in the country and registered with SENESCYT. In the case of Bachelor's degrees obtained abroad, they must be apostilled or legalized by Consular means. The University will verify that the degree corresponds to the third level, in accordance with the current Academic Regime Regulations.
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Copy of the identity card or passport.
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Degree certificate with grade average.
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Official transcript with grades.
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A printed copy of degree at SENESCYT.
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Pass the USFQ postgraduate admission exam. To do so, refer to the admissions process at: http://www.usfq.edu.ec/admisiones/admisiones_posgrado
Specific program requirements:
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The applicant must demonstrate full-time professional experience in commercial activities for two years after graduating from university, and must be working at the time of application to the program.
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Be working when applying to the program.
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Curriculum vitae.
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Two letters of recommendation.
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Fill personal data sheet.
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Prepare an essay: Within the Selection process, the applicant will be asked to write an essay on a subject to be determined. The essay will be evaluated as part of the admission process.
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Interview: After the exam, the applicant will be invited for a personal interview. This interview takes place approximately two weeks after the Admissions Exam.
Funding
Payment Methods: Cash, check, educational/financial credit, and credit/debit cards. Credit or debit cards: Payments can be made through our Online Payment System by accessing the link: https://btnpagos.usfq.edu.ec/pagos/
- We accept all national and international cards.
- Payments can be deferred for up to 6 months with cards issued by: Diners, Discover, Visa Titanium, Banco Guayaquil, Banco Pichincha, Banco Bolivariano, Produbanco, and Banco del Austro.
- Payments by semesters or academic periods: Up to 6 months interest-free. This program has 3 academic periods, therefore the total program cost can be paid in 3 equal installments, with each installment deferred for up to 6 months interest-free. The payment dates will coincide with the start of each academic period (verify dates in the program's Academic Calendar).
- Payments by years: Up to 12 months interest-free.
- Payments for the entire program: Deferred interest-free for up to 36 months (applies to new students in their first semester or year).
- Financing with credit cards from Grupo Produbanco-Promérica for up to 24 months interest-free. Transfer or deposits: Payments can be made through deposit or bank transfer using the following details, and the receipt can be uploaded to the Online Payment System through the link: https://btnpagos.usfq.edu.ec/pagos/
Account Name: Universidad San Francisco de Quito USFQ
- RUC: 1791836154001
- Banco Pichincha: Current Account No. 3407330004
- Banco Bolivariano: Current Account No. 5075003350
Contacts:
Payment Methods: Oscar Castañeda ocastaneda@usfq.edu.ec, (+593) 2 297-1700 ext. 1816 Direct Financing Plan: plandefinanciamiento@usfq.edu.ec
Professional field
The job market for graduates of the Master's in Marketing Management is broad, diverse, and highly demanded by the corporate world. Graduates can assume leadership roles in marketing, manage commercial strategies, design products, establish branding strategies, and explore emerging roles related to marketing analytics, content marketing, e-commerce, and digital strategies, among others.
Graduates will develop the following competencies:
- Efficiently manage marketing teams and new business ventures.
- Propose and execute marketing plans aligned with global trends.
- Improve management and leadership competencies in marketing.
- Promote innovation in marketing with integrity and freedom.
Advantages
- The program offers an academic curriculum aligned with global marketing trends and emerging technologies.
- Students will apply the acquired knowledge and develop an applicable and sustainable project aligned with their work and business reality.
- The master's program combines the philosophy of liberal arts with business through extracurricular activities such as forums, professional classes, company visits, talks, and interviews, which strengthen the links between the academic and corporate world.
- Students will experience a global spirit through an intensive one-week program at one of our partner universities worldwide.
- With the aim of improving students' leadership performance, the master's program includes a competency assessment at the NeuroTraining Lab, Ecuador's first leadership and neuroscience laboratory.
- Once graduated, students become part of the USFQ community and can access exclusive benefits from the Alumni and Business Contact programs.
