Master’s in Marketing


Master’s in Marketing

  • Description
  • Occupational opportunities
  • Advantages
  • Requirements
  • Financial aid and scholarships
  • Testimonials

General Information

Approved on January 17, 2018
Resolution RPC-SO-03 No. 027-2018

DEGREE: Master in Marketing


4 periods
Courses: 21
Total credits:
Academic hours: 2,160


Classes 3 days a week


Section 1: Monday, Wednesday, Friday, 18:30 to 21:45
Section 2: Tuesday and Thursday, 18:30 to 21:45 and Saturday 9:00 to 12:15


Enrollment: $ 1,300
Tuition: $ 13,000


August of each year





The USFQ Master’s in Marketing is committed to the formation of professionals who are able perform at the highest levels of management in the fields of marketing and sales in multinational or Ecuadorean private, family-owned or public-sector companies. .

Applicant’s profile:

Applicants must demonstrate full-time professional experience in commercial activities during two years after having completed undergraduate studies and must be employed when applying to the program.

They must additionally hold a bachelor’s degree in any area of knowledge, duly registered with the SENESCYT; pass the entrance examination to USFQ; and, successfully complete the program’s admission process.

Occupational opportunities:

A USFQ Master of Marketing graduate has skills necessary for effective performance in the upper management of family-owned or publicly traded companies, be they local or multinational, as well as.


    Includes and international week in Colombia.


Basic requirements:

  • Hold an undergraduate college degree in any fiel of knowledge granted by a university accredited in Ecuador, and registered with SENESCYT.
  • Copy of Ecuadorean ID or Passport.
  • Degree certificate with grades
  • Official transcript
  • Printed copy of degree registration with SENESCYT, and
  • Approval of USFQ’s graduate admissions exam. For this, please see the admissions process at:

Specific requirements for the program:

  • Demonstrate 2 years’ full-time professional experience in the commercial field after having completed undergraduate studies
  • Be employed at the time of application to the program.
  • Resume.
  • Two letters of recommendation.
  • Presentation of an essay.
  • Fill out the personal data sheet.

Financial aid and scholarships

Payment per module: Consists of dividing the entire tuition for the MBA in four equal installments payable thirty days prior to the start of each of the six program modules, approximately in August, November, April, and August. Payment can be made with credit cards, bank transfers or directly at the Treasury.


  • USFQ Business School graduate reference scholarship: 20% of tuition for candidates to the program that have been referred by graduates of any master’s program in the USFQ Business School. Five such scholarships will be awarded each year.
  • USFQ Alumni Scholarships: 10% of total tuition for candidates to the program who obtained their undergraduate degrees at USFQ. Five of these scholarships will be awarded each year.
  • Scholarships for excellent performance at other universities: 10% of total tuition for candidates to the program who have graduated from any university with a global GPA of 3.70/4.00 or higher. Five of these scholarships will be awarded each year.



Program contacts:

For more information:

Jose Elias Crespo
Director Comercial USFQ Business School
Telephone: (+593 2) 297-1700 ext. 1582

Santiago Tapia
Graduate Programs Coordinator – Admissions
Office: G-100
Telephone: (+593 2) 297-1700 ext. 1824