Fechas
The era of Artificial Intelligence (AI), characterized by innovations and technological advancements, demands that businesses continuously adapt and evolve to maximize efficiency while maintaining an ethical perspective. The simulation of data analytics and the integration of AI into business processes are crucial for achieving a competitive advantage in today's market.
This program provides a comprehensive understanding of how AI is redefining businesses and offers practical tools to integrate this technology into various areas, from productivity to strategy and business transformation.
Blended Learning
46 hours
Virtual classes take place on Mondays and Wednesdays from 6:00 PM to 8:00 PM. In the case of classes with foreign professors, classes may start an hour earlier or an hour later. In-person classes are held on Saturdays from 8:30 AM to 12:30 PM.
$790 plus VAT
Learning Objectives
- Apply ethical AI principles to design responsible solutions and manage multimedia content, optimizing business communications.
- Evaluate the impact of AI on productivity and the transformation of business processes through innovative strategies.
- Implement artificial intelligence in daily tasks to optimize time, enhance productivity, and transform business processes.
- Apply artificial intelligence in the planning and development of business projects to foster innovation and gain a competitive advantage.
Content
Practical Applications and Ethics in AI
Ethical Management and Risks in Responsible AI
Principles and standards for the responsible use of artificial intelligence are explored, focusing on transparency and fairness. Risks and threats associated with AI are identified, mitigating negative impacts. Ethical dilemmas are evaluated, and cases are analyzed to identify and resolve moral conflicts in the implementation of AI in business, ensuring an ethical and secure approach in all technological applications.
Multimedia and Avatars with AI
This topic is based on the integration of artificial intelligence in the creation and management of multimedia content, including videos, interactive audio, and avatars. AI tools and techniques that optimize content production and personalization are evaluated. Through practical applications, participants explore innovative solutions that enhance the effectiveness and impact of multimedia content in business communications.
Prompting and Combinatorial Creativity
This topic focuses on the relationship between AI and productivity, introducing prompt engineering techniques that guide artificial intelligence towards specific improvements in business productivity. Opportunities for creating tailored AI solutions and integrating them into workflows are explored. Through essential use cases, the impact of AI on operational efficiency is analyzed, and combinatorial creativity is fostered to innovate in business processes.
Business Strategies and Innovation with AI
AI Strategy and Models Applied to Business
A solid strategic framework is explored, using a project program as a guide, and successful case studies are presented to illustrate the impact of AI on businesses. Participants discover how AI drives innovation in process optimization and decision-making, resulting in significant business transformation in terms of efficiency and growth.
Project Management with Artificial Intelligence
The application of AI in business processes to increase efficiency is examined, and its role in the creation and improvement of products and services is analyzed. Strategies that use generative AI to strengthen competitive advantage are discussed. Through practical cases, the efficient and innovative use of AI is encouraged to develop projects that transform and optimize business operations.
Extracurricular Activities
Supplementary Talks
Aligned with USFQ's Liberal Arts philosophy, where all areas of knowledge have equal importance and contribute to the development of knowledge, this program includes virtual talks on various current topics of interest. These are open to the general public or are part of other programs.
Business Forum
The business forum is a virtual space for students and panelists—entrepreneurs, business leaders, professors, and experts—to share their perspectives, trends, and best practices. The forums are scheduled according to the annual calendar, and students from non-degree programs and master's programs of the School of Business participate.
Activities
This program includes various activities such as presentations, practical exercises for real-world application of the concepts presented, workshops, discussions, and more. The program uses an active, participatory, and critical methodology that connects theory with practice. Students must access the virtual platform Desire to Learn (D2L) at least 2 hours in advance to familiarize themselves with it, utilize study resources, and complete virtual activities. Access to the D2L platform is available from the start of the program until one month after its completion.