Degree: Bachellor in Marketing
Duration: 4 years
Coordinator: Paola María Valencia Andrade
During the four years of this program, marketing students acquire advanced knowledge and skills associated to various business disciplines. Their time in the university is used to explore the ample possible fields of development in their future business careers. Little by little, students of this program go submerging themselves in the discipline’s knowledge, learning the art of deciphering consumers and creating value based on market needs. They additionally discover the importance of developing strategies based on previous investigation. Students learn to take management decisions concerning brands and product lines in application of analytical and creative strategies, as well as in response to market reactions. With all the tools they learn and apply, Marketing graduates are ready to work in companies of any size, anywhere in the world.