Hospitality Experience

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Agregar a calendario 2026-04-09 09:00:00 2026-04-10 17:00:00 Hospitality Experience Hospitality Experience es un evento disruptivo nacido de la visión de la Universidad San Francisco de Quito de reunir a las mentes más brillantes y los corazones más apasionados de la industria de la hospitalidad. Un evento donde las conversaciones generen nuevas ideas e historias que nos recuerdan por qué elegimos este camino. Hospitality Experience es una invitación a construir comunidad en todos los sectores que conforman la amplia y diversa industria de la hospitalidad, encendiendo encuentros que abren puertas a nuevas colaboraciones. Alojamiento | Alimentos y Bebidas | Planificación de Eventos | Entretenimiento en Vivo | MICE | Deportes | Bodas | Turismo y Aventura | Turismo Sostenible :root { --color-acento: #F27C22; } .pricing-card { transition: all 0.3s ease; border: 1px solid #dee2e6; border-radius: 4px; background-color: transparent; /* Fondo transparente */ } .pricing-card:hover { border-color: var(--color-acento); box-shadow: 0 4px 12px rgba(242, 124, 34, 0.15); } .price-tag { font-size: 2.5rem; font-weight: 800; color: var(--color-acento); line-height: 1; } .price-label { font-weight: 700; min-height: 50px; display: flex; align-items: center; justify-content: center; text-transform: uppercase; font-size: 0.85rem; } .schedule-box { border-left: 3px solid var(--color-acento); padding-left: 15px; background-color: transparent; /* Fondo transparente */ } .border-top-accent { border-top: 5px solid var(--color-acento) !important; } Inversión Comunidad USFQ $10 1 DÍA $15 2 DÍAS Público General $30 1 DÍA $50 2 DÍAS Miembros HQM & AHOTEC $20 1 DÍA $33 2 DÍAS Socios Diners $20 1 DÍA $33 2 DÍAS Horario Jueves 09/04/2026 9h00 – 16h00 Viernes 10/04/2026 9h00 – 17h00 Sala de networking 9h00 – 16h00 (Ambos días) Regístrate Aquí USFQ, Teatro Shakespeare, Cumbayá. Quito. USFQ no-reply@usfq.edu.ec America/Guayaquil public
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USFQ, Teatro Shakespeare, Cumbayá. Quito.
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Hospitality Experience is a disruptive event born from the vision of the University San Francisco de Quito to bring together the brightest minds and most passionate hearts in the hospitality industry. It is an event where conversations generate new ideas and stories that remind us why we chose this path.

Hospitality Experience is an invitation to build community across all sectors that make up the broad and diverse hospitality industry, igniting encounters that open doors to new collaborations.

Accommodation | Food and Beverage | Event Planning | Live Entertainment | MICE | Sports | Weddings | Adventure Tourism | Sustainable Tourism

Investment

USFQ COMMUNITY

$15

1 DAY


$25 2 DAYS

General PUBLIC

$45

1 DAY


$70 2 DAYS

HQM & AHOTEC MEMBERS

$38

1 DÍA


$60 2 Days

Diners partners

$38

1 DÍA


$60 2 Days

Schedule

Thursday 09/04/2026

9h00 – 16h00

Friday 10/04/2026

9h00 – 17h00

Networking Area

9h00 – 16h00
(Both Days)

The world’s most influential hospitality leaders gather in

QUITO - ECUADOR

SPEAKERS
National / International

Hilton

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JD Barnes

Vicepresidente Global de Tecnología e Innovación de Recursos Humanos en Hilton, liderando la estrategia y gestión tecnológica para más de 500.000 colaboradores a nivel mundial.

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Marriott International

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Gamal El Fakih

Vicepresidente de Operaciones para Hoteles de Lujo y Premium en el Caribe y Latinoamérica en Marriott International.

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FORMULA 1 Gran Premio CDMX

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Sandra Castañeda

Subdirectora de Promotoría, Experiencia al Cliente y Sostenibilidad del FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO.

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Grupo Xcaret

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Iliana Rodriguez

Directora Corporativa de Sostenibilidad y Diálogo Institucional en Grupo Xcaret, experta en responsabilidad social y turismo sostenible.

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The Walt Disney Company

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Jim Real

High-stakes creative leader with over 25 years of experience across elite global agencies and a 15-year executive tenure at The Walt Disney Company. He specializes in connecting brand stewardship with commercial growth, leading large multidisciplinary teams to deliver breakthrough storytelling on global stages. With a strong international perspective—including experience leading initiatives in Asia—Jim champions co-creation and creative excellence as key drivers of brand equity, innovation, and measurable business impact for organizations and audiences worldwide.

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Grupo Futuro

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Roque Sevilla

Referente ecuatoriano en sostenibilidad y liderazgo empresarial. Cofundador de Fundación Natura y fundador de Grupo Futuro.

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SixStar Hotels

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Andrés Pachano

Director Ejecutivo de SixStar Hotels, liderando desarrollos hoteleros clave como Wyndham y Courtyard by Marriott en Ecuador.

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ZIGO

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José Javier Jaramillo

CEO y fundador de Zigo, plataforma travel-tech que conecta hoteles con empresas para gestión eficiente de estadías corporativas.

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Cayetano & Mónica

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Mónica Sevilla

Cofundadora de Cayetano y Mónica, experta en diseño y transformación de eventos memorables y convenciones masivas.

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Cayetano & Mónica

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Cayetano Uribe

Cofundador y Gerente General con 40 años de trayectoria. Referente del diseño y producción de eventos en la región.

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Metropolitan Touring

Dominic Hamilton

Dominic Hamilton

Strategic communications professional with experience in both the public and private sectors, specializing in public relations, corporate communications, branding, creative direction, digital marketing, websites, video production, and social media, as well as international promotional campaigns. He currently serves as Director of Communications at Metropolitan Touring. He led the company’s rebranding for its 70th anniversary in 2023 and has implemented numerous storytelling projects across all of the company’s tourism products.

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Expoflores

Alejandro Martínez

Alejandro Martínez

Industrial Engineer from North Carolina State University with an MBA from IDE Business School and IESE Business School. Since 2012, he has served as Executive President of Expoflores, leading the restructuring of Ecuador’s floriculture association and positioning Ecuadorian flowers as one of the country’s leading export products. He has promoted international trade fairs in Ecuador, the United States, the Netherlands, and Russia, strengthening the Flor Ecuador brand. His work has advanced the sector’s internationalization, improving competitiveness and reinforcing Ecuadorian flowers as a global benchmark for quality.

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ICCA

Lucio Vaquero

Lucio Vaquero

With more than 15 years of experience in the meetings and events industry, he stands out as a leader in the management of association, corporate, and incentive events. He has contributed strategic insight focused on excellence and innovation through his role as Regional Director for Latin America at one of the industry’s leading global associations. Throughout his career, he has led high-impact projects and events while working with major organizations such as MCI Group, NSJ Group S.A., and CCM Worldwide Medical Congresses.

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ASOMICE EC

Francisca Tobar

Francisca Tobar

With over 20 years of experience in the events industry, Francisca is currently General Manager of ZEFYXA S.A. and President of ASOMICE EC, the association representing meeting planners in Ecuador. She holds a degree in International Business and has completed two postgraduate programs in Strategic Management at the University of Belgrano, Argentina.

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Relais & Châteaux

Guillermo F. Savino

Guillermo F. Savino

Member of the Board and Latin America Delegate for Relais & Châteaux. Based in Argentina, he is also part of the Executive Committee of Destino Argentina, contributing to the development and international positioning of the region’s hospitality sector.

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USFQ

Edison Loza

Edison Loza

Full Professor at USFQ and Coordinator of the Data Analytics Minor. Senior consultant in data governance, business analytics, decision support systems, and strategic intelligence. He holds a PhD in Information Systems Management from UGA, France, and a postdoctoral degree in Organizational Information Systems from IAE Grenoble. He also has two master’s degrees: one in Information Systems Management Research and another in ICT Management. He has contributed to academic program design and conducts research in digital transformation.

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USFQ

Damián Ramia

Damián Ramia

After leading and implementing successful projects as Dean of the College of Hospitality, Culinary Arts, and Tourism, where he taught Revenue Management and Hotel Marketing, he currently serves as Vice President of Student Journey. He has consulted for companies such as Marriott International, Hotel Quito, Asesoría Profesional Hotelera, and Intercontinental Hotels, and was a certified Internet Marketing consultant in Toronto. He also served as Vice President for Latin America at M3-Social Mindz, specializing in web solutions, social marketing, conversion, and custom applications.

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USFQ

Juan Felipe Nájera

Juan Felipe Nájera

Master in Big Data and Data Science from the Universidad Internacional de Valencia and Industrial Engineer from USFQ, with over eight years of experience in data analysis, business intelligence, and process automation across technology, manufacturing, and education sectors. He has served as Senior Data Analyst at ICESA, Director of Studies at CACES, and Business Intelligence Analyst at Alegra. He is currently an Assistant Professor at USFQ, specializing in Python and data visualization for decision-making.

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Mentinno / USFQ

Juan Pablo del Alcazar

Juan Pablo del Alcazar

PhD© in Educational Innovation and MBA from Universidad de Palermo, Argentina, postgraduate (MBA) and CADE instructor at USFQ. He currently serves as General Manager of Mentinno Ecuador, leading projects in governance, technology adoption, analytics, and business strategy. He holds consulting certifications from Harvard Business School and in Generative Artificial Intelligence from global leaders such as IBM, Nvidia, Microsoft, Google, and Section. His expertise combines education, technology, and strategic innovation.

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Preferred by Nature

Esvín Chacón

Esvín Chacón

Sustainable Travel Specialist at Preferred by Nature, where he supports client acquisition and provides technical and customer support for the Sustainable Travel Programme. His responsibilities include developing policies, tools, and training, managing audits, and expanding the client portfolio. With over 20 years of experience in the travel and tourism industry, Esvin is a certified sustainable tourism professional and auditor, actively participating in events and initiatives that promote responsible practices and sustainable growth in the tourism sector.

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Hotel Patio Andaluz

Pilar Soto

Pilar Soto

Tourism business administrator, gastronome, and specialist in Ecuadorian cuisine, with extensive experience in hotel nutrition and international food safety standards such as HACCP, BPM, ISO 22000, and FSC 22000 V.6. Expert in sustainable and responsible tourism, with strong knowledge of GSTC criteria. She has managed hotels recognized for excellence in product, infrastructure, and customer service, including Hotel Patio Andaluz, the first and only hotel in Ecuador certified by Preferred by Nature for sustainable and responsible tourism practices.

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Community Tourism

Jascivan Carvalho

Jascivan Carvalho

Social entrepreneur and sustainable tourism leader in Ecuador, recognized for pioneering community-based tourism with indigenous groups in the Amazon and the Galápagos. He has developed inclusive ecotourism models that deliver economic and cultural benefits to local communities while advancing environmental conservation. Jascivan has founded sustainable tourism enterprises and networks and earned international recognition for his ethical approach to cultural experiences, biodiversity protection, and responsible travel development.

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SCHEDULE

April 9     April 10     

Thursday, April 9

Time
Activity
Details
Topic
Location
9:00 to 9:30
Attendee Registration
Check-in and registration
 
Shakespeare Theatre Entrance
9:30 to 10:00
Event Opening
Diego Quiroga, Vice Minister of Tourism, Rafael Villota
 
Shakespeare Theatre
10:00 to 10:30
International Speaker
Jim Real, Walt Disney Company
Imagination with Intent: Turning Creative Vision into Market Impact (English)
Shakespeare Theatre
10:30 to 11:30
Panel Discussion
José Jaramillo, Andrés Pachano, Paola Torres, JD Barnes
Innovation Beyond Accommodation (English)
Shakespeare Theatre
11:30 to 12:00
International Speaker
Iliana Rodríguez - Grupo Xcaret
Connecting with Local Communities: Hospitality with Roots
Shakespeare Theatre
12:00 to 12:30
National Speaker
Cayetano y Mónica
Creating Unforgettable Experiences: The Art of Event Production That Transcends Time
Shakespeare Theatre
12:30 to 13:00
International Speaker
Sandra Castañeda - FORMULA 1 and Grand Prix
Large-Scale Hospitality: Designing Premium Experiences at Massive Events
Shakespeare Theatre
13:00 to 14:30
LUNCH
 
 
 
14:30 to 15:30
Panel Discussion
Roque Sevilla, Juan Carlos Valdivieso, Iliana Rodríguez
Conscious Tourism: Designing and Adapting Businesses for the New Traveler
Shakespeare Theatre
15:30 to 16:00
International Speaker
Gamal El Fakih - Marriott International
2050: The Future of Luxury Hospitality in Caribbean and Latin America (English)
Shakespeare Theatre
17:00 to 18:30
Networking Cocktail
By Invitation
 
Marcus Restaurant

Friday, April 10

Time
Activity
Details
Topic
Location
9:00 to 9:30
Attendee Registration
Check-in and registration
 
 
9:30 to 10:30
Panel Discussion
Verónica Salgado, Damián Ramia, Jim Real, Dominic Hamilton
Stories with Impact: The Power of Narrative in Experience Creation
Shakespeare Theatre
10:30 to 11:30
Conversation
Guillermo F. Savino, Rafael Villota
Relais & Châteaux: Restaurants, Hospitality, and the New Luxury of Sustainability
Shakespeare Theatre
11:30 to 12:30
Panel Discussion
Lucio Vaquero, Francisca Tobar, Alejandro Martínez, Irene Guijarro
The MICE Industry as a Catalyst for Innovation and Development
Shakespeare Theatre
12:30 to 13:30
Panel Discussion
Juan Pablo Hidalgo, Sandra Castañeda, Amir Abedrabbo, Cristina Santamaría
From Idea to Stage: Design, Creation, and Operation of Live Shows
Shakespeare Theatre
13:30 to 14:00
International Speaker
JD Barnes - Hilton
Remapping travel with AI
Shakespeare Theatre
14:00 to 14:30
Closing Ceremony and Award Presentation
Paola Torres
 
 
14:30
LUNCH
 
 
 
19:00
Dean's List Cocktail
 
 
 

 

Schedule subject to change

Parallel Activities April 9 and 10

Time
Activity
Details
Location
09:00 to 16:00
Networking Lounge
Open
Shakespeare Theatre - Diners Room
09:00 to 16:00
Brand Exhibition Booths
Open
 
09:00 to 16:00
Gastronomic Garden
Open
 

Workshops - Friday, April 10

Time
Activity
Workshop 1
Workshop 2
Workshop 3
Workshop 4
15:00 to 16:00
Workshops
Chocolate Tasting - República del Cacao
 
AI Application in Hotel Businesses - Juan Pablo Del Alcázar Ponce
 
Avant-Garde Mixology - Andes Academy
 
Sustainability Certifications - David Chachón
 
16:00 to 17:00
Workshops
Satisfaction Measurement with Data Analysis - Edison Losa
 
 
 
 

Schedule subject to change

MORE INFORMATION

Con el Apoyo de:

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Organized by:

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Endorsed by:

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