Verónica Salgado

Verónica Salgado

Full-time Professor
Extension
2266
Epicuro Building, EP-33D
  • Master in Marketing, Communication and Advertising Management, Specialization in Gastronomic Experience Design, IED (Instituto Europeo di Design), Spain.
  • Bachelor in Advertising Communication and Minor in Photography, USFQ, Spain
Professional Profile

USFQ Alumni with a degree in Advertising Communication and a Master's Degree in Communication, Marketing and Advertising Management, with a specialisation in Design of Experiences in Gastronomy, at the IED, Madrid, Spain. She has experience in advertising communication, marketing, creation, conceptualisation and strategic planning of gastronomic brands in the Ecuadorian market. She currently works as a professor at the College of Hospitality, Culinary Art and Tourism, a consultant in Gastronomic Marketing and part of the Marcus Restaurant team.

Artículos No-Académicos

2017, Kitchen Guerrilla: Culinary nomads that revalue the social

2017 Design/Gastronomy Lab: A Culinary Evolution

2018 Collaborative Gastronomy

2018 Slow Food, a movement towards respect

2018 Culinary identity with social impact

2018 "What comes out of the earth, goes back to the earth".

2019 Pepiada queens are true queens.

Interests

Adventure sportswoman, mountain biking and trail running, lover of gastronomy and in the process of becoming a wine expert. Art lover.

Books

  • 2014 Photographic book, Nomads South America, a compilation of the journey. Mariscal Press

Courses

  • Design of Experiences in Services, Universidad Austral, Coursera
  • Wine Expert Certification USFQ, 2022
  • Branding and Customer Experience, IE Business School, 2021
  • Diploma in Effective Teaching-Learning in Higher Education, UDLA, 2019
  • Community Management
  • Pastry Course, USFQ CHAT
  • Portrait Photography Workshop with Harvey Stein, USFQ
  • Digital Marketing Workshop