A Calzón Quitado 2023 “Calzón Fest”
A Calzón Quitado 2023 "Calzón Fest"
Date: October 10th to 12th, 2023, from 9:00 AM to 5:00 PM
Location: Salón Azul and Teatro Calderón de la Barca - Santiago Gangotena Campus
Advertising Seminar for students and industry professionals to connect and reflect on the most significant topics in the field, all in a relaxed, exciting, and highly inspiring manner.
REGISTRATION AND PAYMENT
You can register and make the payment at the following link:
Events

Jose Antonio Lizarzaburu
A graduate of the advertising program at the University of San Francisco in Quito, Joseé Antonio has worked in positions such as a copywriter at leading advertising agencies in Ecuador, including Publicis and MullenLowe-Delta. He currently oversees the AB InBev brand at MullenLowe-Delta and has won several national and international awards.

Cristina Borja
Business Administrator specializing in Marketing, with expertise in crafting commercial strategies and product positioning. A seasoned Commercial Strategist skilled in Business Development, boasting a remarkable 17-year career within Consumer Goods companies. Presently spearheading the Marketing and Innovation department at Trü brand, part of El Ordeño enterprise.

Pepe Valenzuela
After graduating from USFQ, he founded A+A Consulting, a prominent Digital Marketing company in Ecuador, which later became a part of the French conglomerate, Publicis One. Following a stint at Facebook, he returned to Publicis to oversee digital ventures in Ecuador and Venezuela.
Eliza Mejía
With over a decade of regional experience collaborating with brands such as Familia, Gatorade, Forever21, Adidas, Doritos, Lays, Similac, among others. Currently holding the position of Digital Director at BBDO Ecuador. A strategist in Data-Driven Media, Metamobility, Super Small Data, and ML, employing netnographic methodologies with a human-centric focus, powered by the formidable force of data.

Israel Barahona
With over 70 awards to his name, Israel holds the role of Creative Director and Creative Excellence Manager at McCann Ecuador. He has successfully overseen major brands such as Nestlé, Cervecería Nacional, Chevrolet, among others.

Paula Vampre
With extensive experience in major multinational companies, Paula, hailing from Brazil, presently holds the position of Global Chief Strategy Officer at David, the agency based in Miami. She has collaborated with renowned brands in crafting strategic campaigns that have received accolades at Cannes, including Burger King, Corona, and Nike.

Sebastián Ojeda
With a background in digital agencies such as Studio Tokio and PlusProjects, Sebastián currently serves as a Media Content Producer at USFQ. An innovator with a curiosity for emerging technologies, he has ventured into artificial intelligence within the realm of digital media to craft cutting-edge content.

Xavo Barona
Renowned for being one of Ecuador's top creative minds and the youngest recipient of the Grand Condor de Oro, Xavo is continuously on the hunt for innovations. Presently, he is exploring business models within the realms of Fintech and UX. He serves as the CMO at Payphone, a digital payment platform.
Schedule
Agenda - October 10th
Time | Session | Speaker | Details |
---|---|---|---|
9:00 AM to 11:00 AM | What's the Formula? | Jose Lizarzaburu | ABINBEV Mullen Lowe Delta Creative Director |
11:00 AM to 11:30 AM | Coffee Break | ||
11:30 AM to 1:00 PM | Creating a Sustainable Brand | Cristina Borja | TRU - El Ordeño Marketing Manager |
1:00 PM to 2:00 PM | Lunch Break | ||
2:00 PM to 3:30 PM | Anatomy of Mobile-First Video | Pepe Valenzuela | Publicis Commerce EC & VE Director |
3:30 PM to 4:00 PM | Coffee Break | ||
4:00 PM to 6:00 PM | Artificial Intelligence | Eliza Mejia | BBDO Digital Director |
Agenda - October 11th
Time | Session | Speaker | Details |
---|---|---|---|
9:00 AM to 11:00 AM | Session Title | Israel Barahona | MCCANN Creative Director |
11:00 AM to 11:30 AM | Coffee Break | ||
11:30 AM to 1:00 PM | Strategic Planning | Paula Vampire | David - Miami Strategic Planner |
1:00 PM to 2:00 PM | Lunch Break | ||
2:00 PM to 3:30 PM | Review and Corrections Brief | ||
3:30 PM to 4:00 PM | Coffee Break | ||
4:00 PM to 6:00 PM | Jury | Multiple Speakers | Israel Barahona, Sebas Barrera, Renato Salvador, Xavier Morillo, Sofia García - Briefs Awards |
Agenda - October 12th
Time | Session | Speaker | Details |
---|---|---|---|
9:00 AM to 11:00 AM | Influencers Forum | ||
11:00 AM to 11:30 AM | Coffee Break | ||
11:30 AM to 1:00 PM | Workshop on Prompts Using Artificial Intelligence | Sebastián Ojeda | |
1:00 PM to 2:00 PM | Lunch Break | ||
2:00 PM to 3:30 PM | Catharsis about my Ex-Creative and PAYPHONE Creator | Xavo Barona | |
3:30 PM to 4:00 PM | Coffee Break | ||
4:00 PM to 6:00 PM | Brief Awards Excellence Awards CR Closing of Calzón |
