Storytelling y Generación de Contenido Digital

This minor is designed for students from any discipline who wish to master the art of storytelling across various formats and platforms. Through courses in storytelling, digital content, digital marketing, team leadership, and internet, culture and society, students will learn to craft compelling narratives, optimize content distribution, and sell ideas, projects, or even their own personal brand as future professionals.

This program combines creativity, strategy, and digital tools to enhance communication in competitive environments. It is aimed at those who want to stand out in the digital world, whether in entrepreneurship, social media, advertising, media, or any industry where storytelling and branding are essential. Upon completion, students will possess technical and narrative skills, along with strategies to position themselves in the job market and lead creative teams.