Graphic Design Empowered by Artificial Intelligence May 2024

Continuing Education

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The use of Artificial Intelligence is revolutionizing many areas, especially in creative sectors and particularly in graphic design, significantly influencing its future.
In this context, and due to the growing development in the field of artificial intelligence, graphic designers will be able to find tools to streamline their work, optimizing resources in their projects. Artificial intelligence is revolutionizing graphic design, with the potential to create more personalized, attractive, and efficient designs.
This technology allows for the generation of efficient and high-quality visual content, task automation, and fostering creativity in a demanding job market where the role of the professional remains invaluable to achieve the best results.
In this course, we will guide you from the most basic concepts to the latest innovations, acquiring practical knowledge of generative artificial intelligence tools. You will learn how to harness these powerful technologies to take your design and communication skills to the next level. Get ready to unlock all the creative potential that artificial intelligence has to offer.
 

 Information Brochure

Modality

Online

Duración

Total course duration: 27 academic hours spread over 4 weeks.

24 hours in virtual real-time mode with the instructor via Zoom.

3 hours of autonomous student work activities.

Horario

Tuesday and Thursday from 19:00 to 21:00
Saturday from 9:00 to 13:00

Inversión

Early Payment Rate: $300 (by March 18th)
General Public Rate: $345
Group Rate (3 people): $300 per person
USFQ ALUMNI Rate: $315

General Description

General Objective:

Introduce professionals from different communication areas to the generation and manipulation of visual content through generative Artificial Intelligence tools, both online and Midjourney, Firefly, and Adobe Express, as well as native software like Illustrator and Photoshop.
Develop skills and abilities in the use of digital platforms that provide generative AI and development of communication pieces.
Train participants in workflows that integrate AI tools, digital manipulation, and effective project completion.


Learning Outcomes:

# Learning Outcomes Level
1 Recognize the differences and utilities of different types of AI and advanced design tools. Intermediate
2 Understand and use generative AI platforms as complementary tools to obtain results focused on communication projects. Intermediate
3 Create original images and content from data and texts. High
4 Develop skills in the manipulation and editing of images obtained from generative AI, as well as advanced editing with AI and native design software platforms. High

Target Audience:

The course is aimed at professionals in graphic design, advertising, marketing, communication, and content creators, who wish to strategically employ Generative Artificial Intelligence to optimize their creative processes and gain a competitive advantage in the job market.
The program is designed to provide participants with the knowledge and skills necessary to:

  • Generate creative ideas quickly and efficiently.
  • Explore new design possibilities.
  • Personalize designs to meet individual needs.
  • Optimize design processes.
  • Create graphic material for advertising pieces and campaigns.
  • Create creative content for social media.

*Preference is given but not mandatory, for candidates to have a background in graphic design or advertising in any of its disciplines.
*Requirements: Basic knowledge of design software, such as Adobe Illustrator and Photoshop.
Access to the latest versions of Adobe Illustrator and Photoshop (2023-2024) is required, a subscription (paid) is required to activate AI options, although a 7-day free trial is available.
Basic subscription to Midjourney (paid), to fully benefit from the course, access is required, the free trial is no longer available.

Professionals who complete the program will be able to:

  • Maximize the possibilities of Generative AI to create more personalized, attractive, and efficient designs.
  • Properly use image generation platforms through AI to make the most of this technology.
  • Generate images and content using appropriate and personalized texts (prompts).
  • Complete effective design projects, integrating AI tools into the process.
  • Increase productivity and improve the quality of their work.
  • Gain a competitive advantage in the job market.

Mode of Delivery

Total course duration is 27 academic hours spread over 4 weeks.

  • 24 hours in real-time virtual mode with the instructor via zoom
  • 3 hours of autonomous student work activities

The teaching methodology of the course is based on the flexible Blended learning model and project-based learning. The instructor will conduct real-time sessions with the students, encouraging them to intervene with their doubts and comments. The more frequent these interventions are, the richer the collective learning will be. Sessions will focus on particular topics or specific case studies, aiming to provide the student with a comprehensive understanding of the theory as well as its relationship with the current industry context.

In addition to this, all participants will engage in 3 hours of autonomous learning on the E-Learning USFQ platform, where they will find materials provided by the instructor. They will watch videos, read short articles, participate in forums, or have brief discussions on various topics covered in the course.

Content

Module 1 | Artificial Intelligence in Graphic Design

Academic Lead / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Understand the basics of using Artificial Intelligence in graphic design and communication.
Module Content:

  • Introduction to Artificial Intelligence
  • The potential of Artificial Intelligence in Graphic Design
  • What is generative Artificial Intelligence?
  • Generative AI tools, from text to image
  • Stable Diffusion / Dall-E / Leonardo.AI
  • Accessing and configuring Discord / chat rooms
  • Midjourney, access, configuration, and usage of the platform
  • Defining the process for the proper use of Generative AI
  • Creating images and content from text, prompts
  • Variations and image quality
  • Importing files

Teaching Methodology: Traditional, the instructor as the primary source of knowledge, using online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.


Module 2 | Image Optimization and Editing

Academic Lead / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Effectively use Artificial Intelligence tools.
Module Content:

  • Development of prompts, parameters, proportions, and styles
  • Prompting tools
  • Inpainting editing – region-wise variations
  • Panoramic enlargement
  • Commands in Midjourney
  • Loading reference images
  • Using Blend Mode
  • Using the Describe command
  • Parameters
  • Using Chat GPT, Bard, or Bing for content and prompt development
  • Adjustments and anomalies, negative prompts
  • Advanced prompts
  • Editing own images with AI, extensions
  • Adobe Firefly, access, and usage of the platform

Teaching Methodology: Traditional, the instructor as the primary source of knowledge, using online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.


Module 3 | Editing and Graphic Design with AI

Academic Lead / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Edit images and recognize more tools that utilize Artificial Intelligence.
Module Content:

  • Editing with Adobe Illustrator, advanced tools with AI
  • Mockups with Adobe Illustrator
  • Generative Recolor with Adobe Illustrator
  • Editing with Adobe Photoshop, advanced tools with AI
  • Neural filters
  • Generative Fill with Adobe Photoshop
  • Basic image editing with Adobe Photoshop
  • Adobe Express, designing and editing graphic pieces for communication
  • Interface and options of Adobe Express
  • Other generative artificial intelligence tools and apps
  • Ethics and copyright, inspiration and creativity

Teaching Methodology: Traditional, the instructor as the primary source of knowledge, using online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.


Course Evaluation

Weighting of each component is distributed as follows:

Category Description Percentage of Final Grade

Module 1

Quiz (10 points)

Assignment (10 points)

20%

Module 2

Project: Generation of images from text with Midjourney and editing on the platform.

20%

Module 3

Project: Designing a digital campaign with elements and images generated with AI and edited with Photoshop. 40%

Zoom Sessions (attendance and participation)

10 sessions. The student must attend at least 70% of the sessions.

20%


Certificate Issuance

Certificate of Completion
Parameters for issuing the certificate of completion:

The participant must achieve a minimum grade of 80% at the end of the course to obtain their completion diploma and fulfill a minimum of 80% attendance of the total program.

Upon successful completion of the program, the Universidad San Francisco de Quito will issue a certificate of completion for the number of academic hours completed.

If the participant does not pass the program, the Universidad San Francisco de Quito will not be able to issue the certificate to the participant.

Schedule

Start Date: May 6, 2024
End Date: June 1, 2024
Schedule:

  • Class Days: Tuesday and Thursday from 19:00 - 21:00 and Saturday from 9:00 - 13:00

*The schedule may undergo modifications in dates and content.

Schedule

Week Month Day Duration (hrs) Schedule Module Topics Instructor
1 May 6 Monday 1 19:00 to 20:00   Introductory Session. General instructions. Instructor and participant presentations. Jorge Cáceres
7 Tuesday 2 19:00 to 21:00 Module 1 Artificial Intelligence in Graphic Design
9 Thursday 2 19:00 to 21:00 Artificial Intelligence in Graphic Design
11 Saturday 4 9:00 to 13:00 Artificial Intelligence in Graphic Design
2 14 Tuesday 2 19:00 to 21:00 Module 1 and 2 Artificial Intelligence in Graphic Design / Image Optimization and Editing
16 Thursday 2 19:00 to 21:00 Module 2 Image Optimization and Editing
18 Saturday 4 9:00 to 13:00 Image Optimization and Editing
3 21 Tuesday 2 19:00 to 21:00 Image Optimization and Editing
4 28 Tuesday 2 19:00 to 21:00 Module 3 Image Optimization and Editing
30 Thursday 2 19:00 to 21:00 Editing and Graphic Design with AI
June 1 Saturday 2 9:00 to 11:00 Editing and Graphic Design with AI
      TOTAL 24        

Instructors

jorge-caceres-t

Jorge Cáceres T.

  • Master's in Integrated Advertising, Online and Offline
  • Bachelor's in Advertising and Management
  • Technical Degree in Advertising Graphic Design
  • Art Director at TEM, advertising agency.
  • Part-time Instructor at CADE, USFQ.

Registration

Early Payment Rate: $300 (by Mar 18)
General Public Rate: $345
Group Rate (3 people): $300
USFQ ALUMNI Rate: $315

 


Payment for the program can be made through the following methods:

STEP 1: Make the Payment

Bank Transfer or Counter Payment

Account Information:

Payable to Universidad San Francisco de Quito
Bolivariano Bank
Current Account No. 5075003350
(RUC: 1791836154001)

Payable to Universidad San Francisco de Quito
Pichincha Bank
Current Account No. 3407330004
(RUC: 1791836154001)

Credit Card

Click on the following PAY HERE and complete the information requested by the form. Upon completion, you will be automatically registered in the system.

 Credit Card Payment

 

With Banco de Pichincha or Banco de Guayaquil credit cards, you can access the following financing options: 3 and 6 months interest-free, 9 and 12 months with interest.

STEP 2: Confirm Your Payment

If you made the payment by Transfer or Deposit, please send a copy of the deposit slip (scanned) and your personal details (full name, ID number, phone, and address) to the following email: rordonez@usfq.edu.ec

* If you require an invoice with different details from the participant's, please provide the following information in the email (business name, RUC/ID, phone, address, and email).

If you made the payment with a Credit Card, it is not necessary to confirm your payment, as the system will automatically register your details.

STEP 3: Registration Confirmation

You will receive a registration confirmation email with relevant course information.

* The program coordination reserves the right to suspend or reschedule the activity if it does not have the minimum required number of students or due to force majeure. In such cases, the total amount paid by enrolled students will be refunded promptly.

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