María Cristina Castrillón Toro

Cristina Castrillón is in the final stages of completing her doctoral studies in Humanities, specializing in Education, at Universidad San Francisco de Quito in Ecuador. She imparts knowledge in disciplines such as Marketing and Management. Dr. Castrillón's research focuses on the meticulous analysis of consumer behavior, exploring market trends, and innovative strategies for customer attraction and retention. With over 25 years of professional experience spanning mass products, financial services, pharmaceuticals, automotive, and luxury goods, she excels in strategic development, product management, and effective marketing strategies. Committed to education, Dr. Castrillón fosters learning and professional growth among her students and colleagues.