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In this context, and due to the growing development in the field of artificial intelligence, graphic designers will be able to find tools to streamline their work, optimizing resources in their projects. Artificial intelligence is revolutionizing graphic design, with the potential to create more personalized, attractive, and efficient designs.
This technology enables the generation of efficient and high-quality visual content, automating tasks, and boosting creativity in a demanding job market where the role of the professional remains invaluable to achieve the best results.
In this course, we will guide you from the most basic concepts to the latest innovations; you will acquire practical knowledge of generative artificial intelligence tools. You will learn to harness these powerful technologies to take your design and communication skills to the next level. Get ready to unlock the full creative potential that artificial intelligence has to offer.
Online
Total course duration is 24 academic hours spread over 4 weeks.
21 hours in real-time virtual mode with the professor via Zoom.
3 hours of student's autonomous work activities.
Tuesdays and Thursdays from 6:30 PM to 8:30 PM
Saturdays from 8:00 AM to 11:00 AM
Early Payment Rate: $290 (Nov 1)
General Public Rate: $340
Group Rate (3 people): $295
USFQ ALUMNI Rate: $310
Overview
General Objective:
To introduce professionals from various communication fields to the generation and manipulation of visual content through generative Artificial Intelligence tools, both online and utilizing Midjourney, Firefly, and Adobe Express, as well as native software like Illustrator and Photoshop.
To develop skills and proficiency in using digital platforms that provide generative AI and communication piece development.
To train participants in workflows integrating AI tools, digital manipulation, and effective project completion.
Learning Outcomes:
| # | Learning Outcomes | Level |
|---|---|---|
| 1 | Recognize the differences and utilities of various types of AI and advanced design tools. | Intermediate |
| 2 | Understand and utilize generative AI platforms as complementary tools, to achieve communication project-focused outcomes. | Intermediate |
| 3 | Create original images and content from data and text. | High |
| 4 | Develop skills in manipulating and editing images obtained from generative AI, as well as advanced editing with AI platforms and native design software. | High |
Target Audience:
This course is aimed at professionals in graphic design, advertising, marketing, communication, and content creators who wish to strategically employ Generative Artificial Intelligence to optimize their creative processes and gain a competitive edge in the job market.
The program is designed to equip participants with the knowledge and skills necessary to:
- Generate creative ideas quickly and efficiently.
- Explore new design possibilities.
- Personalize designs to meet individual needs.
- Optimize design processes.
- Create graphic material for pieces and advertising campaigns.
- Create creative content for social networks.
*While preferable, it is not mandatory for candidates to have a background in graphic design or advertising in any of its disciplines.
*Requirements: Basic knowledge of design software, such as Adobe Illustrator and Photoshop.
Access to the latest versions of Adobe Illustrator and Photoshop (2023-2024) is required to activate AI options through a subscription (paid), although a 7-day free trial is available.
Basic subscription to Midjourney (paid) is required for maximum course benefit; the free trial is no longer available.
Upon completion of the program, professionals will be able to:
- Maximize the potential of Generative AI to create more personalized, attractive, and efficient designs.
- Appropriately use AI image generation platforms to leverage this technology.
- Generate images and content using suitable and personalized texts (prompts).
- Complete effective design projects by integrating AI tools into the process.
- Increase productivity and enhance the quality of their work.
- Gain a competitive advantage in the job market.
Modality
Total duration of the course is 24 academic hours spread over 4 weeks.
- 21 hours in virtual real-time mode with the instructor via Zoom
- 3 hours of autonomous student work activities
The teaching methodology of the course is based on the Flexible Blended Learning model and project-based learning. The instructor will conduct real-time sessions with students, encouraging active student participation with questions and comments. The more frequent these interventions, the richer the collective learning experience. Sessions will focus on particular topics or specific case studies, aiming to provide students with a comprehensive understanding of theory and its relevance to the current industry context.
In addition to this, all participants will engage in 6 hours of autonomous learning on the E-Learning USFQ platform, where materials provided by the instructor will be available. Participants will watch videos, read short articles, engage in forum discussions, or have brief discussions on various topics covered in the course.
Content
Module 1 | Artificial Intelligence in Graphic Design
Academic Lead / Instructor: Jorge Cáceres
Duration: 7 hours
Learning Objective: To understand the fundamentals of using Artificial Intelligence in graphic design and communication.
Module Content:
- Introduction to Artificial Intelligence
- The Potential of Artificial Intelligence in Graphic Design
- What is Generative Artificial Intelligence?
- Generative AI Tools, from Text to Image
- Stable Diffusion / Dall-E / Leonardo.AI
- Accessing and Configuring Discord / Chat Rooms
- Midjourney, Access, Configuration, and Platform Usage
- Defining the Process for Proper Use of Generative AI
- Creating Images and Content from Text, Prompts
- Image Variations and Quality
- Importing Files
Teaching Methodology: Traditional, the instructor serves as the primary source of knowledge, using online lectures to impart information to students / Active, encouraging active student participation in the learning process through practical activities.
Module 2 | Image Optimization and Editing
Academic Lead / Instructor: Jorge Cáceres
Duration: 7 hours
Learning Objective: To properly utilize Artificial Intelligence tools.
Module Content:
- Development of Prompts, Parameters, Proportions, and Styles
- Prompting Tools
- Inpainting Editing – Region Variations
- Panoramic Expansion
- Commands in Midjourney
- Loading Reference Images
- Using Blend Mode
- Using the Describe Command
- Parameters
- Using Chat GPT, Bard, or Bing for Content and Prompt Development
- Adjustments and Anomalies, Negative Prompts
- Advanced Prompts
- Editing Own Images with AI, Extensions
- Adobe Firefly, Access, and Platform Usage
Teaching Methodology: Traditional, the instructor serves as the primary source of knowledge, using online lectures to impart information to students / Active, encouraging active student participation in the learning process through practical activities.
Module 3 | Editing and Graphic Design with AI
Academic Lead / Instructor: Jorge Cáceres
Duration: 7 hours
Learning Objective: To edit images and recognize additional tools utilizing Artificial Intelligence.
Module Content:
- Editing with Adobe Illustrator, Advanced Tools with AI
- Mockups with Adobe Illustrator
- Generative Recolor with Adobe Illustrator
- Editing with Adobe Photoshop, Advanced Tools with AI
- Neural Filters
- Generative Fill with Adobe Photoshop
- Basic Image Editing with Adobe Photoshop
- Adobe Express, Graphic Design and Editing for Communication Pieces
- Interface and Options of Adobe Express
- Other Generative Artificial Intelligence Tools and Apps
- Ethics and Copyright, Inspiration and Creativity
Teaching Methodology: Traditional, the instructor serves as the primary source of knowledge, using online lectures to impart information to students / Active, encouraging active student participation in the learning process through practical activities.
Course Evaluation
The weighting of each component is distributed as follows:
| Category | Description | Percentage of Final Grade |
|---|---|---|
|
Module 1 |
Quiz (10 points) Assignment (10 points) |
20% |
|
Module 2 |
Project: Image Generation from Text with Midjourney and Editing on the Platform. |
20% |
|
Module 3 |
Project: Designing a Digital Campaign with Elements and Images Generated with AI and Edited with Photoshop. | 40% |
|
Zoom Sessions (attendance and participation) |
10 sessions. The student must attend at least 70% of the sessions. |
20% |
Certificate Issuance
Attendance Certificate
Parameters for issuing the attendance certificate:
The participant must fulfill a minimum of 70% of the total program attendance.
Upon meeting the attendance conditions, the Universidad San Francisco de Quito will issue a certificate for the number of academic hours completed.
Approval Certificate
Parameters for issuing the attendance certificate:
The participant must achieve a minimum grade of 71% to obtain their approval diploma and fulfill a minimum of 70% of the total program attendance.
In case of successfully completing the program, the Universidad San Francisco de Quito will issue an approval certificate for the number of academic hours completed.
Schedule
Start Date: November 21, 2023
End Date: December 14, 2023
Schedule:
- Session Duration: 2 hours of class with a 10-minute break
- Class Days: Tuesday – Thursday - Saturday
*The schedule may undergo changes in dates and content.
| Week | Month | Day | Duration (h) | Schedule | Module | Topics | Instructor | |
|---|---|---|---|---|---|---|---|---|
| 1 | November | 21 | Tuesday | 2 | 6:30 PM to 8:30 PM | Module 1 | Artificial Intelligence in Graphic Design | Jorge Cáceres |
| 23 | Thursday | 2 | 6:30 PM to 8:30 PM | Module 1 | Artificial Intelligence in Graphic Design | |||
| 2 | 25 | Saturday | 3 | 8:00 AM to 11:00 AM | Module 1 | Artificial Intelligence in Graphic Design | ||
| 28 | Tuesday | 2 | 6:30 PM to 8:30 PM | Modules 1 and 2 | Artificial Intelligence in Graphic Design / Image Optimization and Editing | |||
| 3 | 30 | Thursday | 2 | 6:30 PM to 8:30 PM | Module 2 | Image Optimization and Editing | ||
| December | 2 | Saturday | 2 | 8:00 AM to 10:00 AM | Module 2 | Image Optimization and Editing | ||
| 4 | 5 | Tuesday | 2 | 6:30 PM to 8:30 PM | Module 2 | Image Optimization and Editing | ||
| 6 | Wednesday | 2 | 6:30 PM to 8:30 PM | Module 3 | Image Optimization and Editing | |||
| 5 | 12 | Tuesday | 2 | 6:30 PM to 8:30 PM | Module 3 | Editing and Graphic Design with AI | ||
| 14 | Tuesday | 2 | 6:30 PM to 8:30 PM | Module 3 | Editing and Graphic Design with AI | |||
|
|
TOTAL |
21 |
||||||
Instructors
Jorge Cáceres T.
- Master's in Integrated Advertising, Online and Offline
- Bachelor's in Advertising and Management
- Technical Diploma in Advertising Graphic Design
- Art Director at TEM, advertising agency.
-
Part-time Lecturer at CADE, USFQ.
Registration
Early Payment Rate: $290 (Nov 1)
General Public Rate: $340
Group Rate (3 people): $295
USFQ ALUMNI Rate: $310
Payment for the program can be made through the following methods:
STEP 1: Make the Payment
Bank Transfer or Counter Payment
Account Details:
Payable to Universidad San Francisco de Quito
Banco Bolivariano
Current Account No. 5075003350
(RUC: 1791836154001)Payable to Universidad San Francisco de Quito
Banco Pichincha
Current Account No. 3407330004
(RUC: 1791836154001)
Credit Card
Click on the following PAY HERE and complete the information requested by the form. Upon completion, you will be automatically registered in the system.
With Banco Pichincha or Banco de Guayaquil credit cards, you can access the following financing options: 3 and 6 months interest-free, 9 and 12 months with interest.
STEP 2: Confirm Your Payment
If you made the payment by Bank Transfer or Deposit, please send a copy of the deposit slip (scanned) and your personal details (full name, ID number, phone, and address) to the following email: rordonez@usfq.edu.ec
* If you require an invoice with different details from the participant's, please provide the following information in the email (company name, RUC/ID number, phone, address, and email).
If you made the payment with Credit Card, there is no need to confirm your payment, as the system will automatically register your details.
STEP 3: Registration Confirmation
You will receive a registration confirmation email with relevant course information.
* The program coordination reserves the right to suspend or reschedule the activity if it does not have the minimum required number of students or due to force majeure reasons. In such cases, the full amount will be refunded to the enrolled students as soon as possible.
