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In this context, and due to the growing development in the field of artificial intelligence, graphic designers will be able to find tools to streamline their work, optimizing resources in their projects. Artificial intelligence is revolutionizing graphic design, with the potential to create more personalized, attractive, and efficient designs.
This technology allows for the generation of efficient and high-quality visual content, automating tasks, and fostering creativity in a demanding job market where the role of the professional remains invaluable in obtaining the best results.
In this course, we will guide you from the most basic concepts to the latest innovations. You will gain practical knowledge of generative artificial intelligence tools. You will learn to harness these powerful technologies to take your design and communication skills to the next level. Get ready to unlock all the creative potential that artificial intelligence has to offer.
Online
Total duration of the course is 27 academic hours spread over 4 weeks.
24 hours in virtual real-time mode with the professor via Zoom.
3 hours of autonomous student work activities.
Tuesday and Thursday from 18:30 to 20:30
Saturday from 9:00 to 13:00
Early Payment Rate: $300 (Jan 19)
General Public Rate: $345
Group Rate (3 people): $300
USFQ ALUMNI Rate: $315
General Description
General Objective:
Introduce professionals from various communication fields to the generation and manipulation of visual content through generative Artificial Intelligence tools, both online and Midjourney, Firefly, and Adobe Express, as well as native software such as Illustrator and Photoshop.
Develop skills and abilities in the use of digital platforms that provide generative AI and communication piece development.
Train participants in workflows that integrate AI tools, digital manipulation, and effective project completion.
Learning Outcomes:
| # | Learning Outcomes | Level |
|---|---|---|
| 1 | Recognize the differences and utilities of different types of AI and advanced design tools. | Intermediate |
| 2 | Know and use generative AI platforms as complementary tools to obtain results focused on communication projects. | Intermediate |
| 3 | Create images and original content from data and texts. | High |
| 4 | Develop skills in the manipulation and editing of images obtained from generative AI, as well as advanced editing with AI platforms and native design software. | High |
Targeted to:
The course is aimed at professionals in graphic design, advertising, marketing, communication, and content creators, who wish to strategically employ Generative Artificial Intelligence to optimize their creative processes and gain a competitive advantage in the job market.
The program is designed to provide participants with the knowledge and skills necessary to:
- Generate creative ideas quickly and efficiently.
- Explore new design possibilities.
- Personalize designs to meet individual needs.
- Optimize design processes.
- Create graphic material for advertising pieces and campaigns.
- Create creative content for social media.
*It is preferable but not mandatory, for the candidate to have a background in graphic design or advertising in any of its disciplines.
*Requirements: Basic knowledge of design software, such as Adobe Illustrator and Photoshop.
Have access to the latest versions of Adobe Illustrator and Photoshop (2023-2024), a subscription (paid) is required to activate AI options, although a 7-day free trial is available.
Basic subscription to Midjourney (paid), to fully benefit from the course, access is required, the free trial is no longer available.
Professionals who complete the program will be able to:
- Fully leverage the possibilities of Generative AI to create more personalized, attractive, and efficient designs.
- Properly use image generation platforms through AI, to make the most of this technology.
- Generate images and content through suitable and personalized texts (prompts).
- Complete effective design projects, integrating AI tools into the process.
- Increase productivity and improve the quality of their work.
- Gain a competitive advantage in the job market.
Mode
Total duration of the course is 27 academic hours spread over 4 weeks.
- 24 hours in real-time virtual mode with the teacher via Zoom
- 3 hours of autonomous student work activities
The teaching methodology of the course is based on the flexible Blended learning model and project-based learning. The teacher will make presentations to the students in real-time, encouraging the student to intervene with their doubts and comments. The more frequent these interventions are, the richer the collective learning will be. Sessions will focus on particular topics or specific case studies, aiming to provide the student with a complete understanding of the theory as well as its relationship with the current industry context.
In addition to this, all participants will carry out 6 hours of autonomous learning on the USFQ E-Learning platform, where they will find materials provided by the teacher. They will watch videos, read short articles, participate in forums, or have brief discussions on the various topics covered in the course.
Content
Module 1 | Artificial Intelligence in Graphic Design
Academic Responsible / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Understand the fundamentals of using Artificial Intelligence in graphic design and communication.
Module Content:
- Introduction to Artificial Intelligence
- The potential of Artificial Intelligence in Graphic Design
- What is generative Artificial Intelligence?
- Generative AI tools, from text to image
- Stable Diffusion / Dall-E / Leonardo.AI
- Access and configuration of Discord / chat rooms
- Midjourney, access, configuration, and platform usage
- Defining the process for proper use of GAI
- Creating images and content from text, prompts
- Variations and image quality
- File importing
Teaching Methodology: Traditional, with the instructor as the main source of knowledge, utilizing online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.
Module 2 | Image Optimization and Editing
Academic Responsible / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Properly utilize Artificial Intelligence tools.
Module Content:
- Development of prompts, parameters, proportions, and styles
- Prompting tools
- Inpainting editing – region-based variations
- Panoramic enlargement
- Commands in Midjourney
- Loading reference images
- Blend Mode usage
- Describe command usage
- Parameters
- Using Chat GPT, Bard, or Bing for content and prompt development
- Adjustments and anomalies, negative prompts
- Advanced prompts
- Editing own images with AI, extensions
- Adobe Firefly, access, and platform usage
Teaching Methodology: Traditional, with the instructor as the main source of knowledge, utilizing online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.
Module 3 | Editing and Graphic Design with AI
Academic Responsible / Instructor: Jorge Cáceres
Duration: 8 hours
Learning Objective: Edit images and recognize additional tools using Artificial Intelligence.
Module Content:
- Editing with Adobe Illustrator, advanced tools with AI
- Mockups with Adobe Illustrator
- Generative Recolor with Adobe Illustrator
- Editing with Adobe Photoshop, advanced tools with AI
- Neural filters
- Generative Fill with Adobe Photoshop
- Basic image editing with Adobe Photoshop
- Adobe Express, designing and editing graphic pieces for communication
- Interface and options of Adobe Express
- Other generative Artificial Intelligence tools and apps
- Ethics and copyright, inspiration and creativity
Teaching Methodology: Traditional, with the instructor as the main source of knowledge, utilizing online lectures to impart information to students / active, promoting active student participation in the learning process through practical activities.
Course Evaluation
Weighting of each component is distributed as follows:
| Category | Description | Percentage of Final Grade |
|---|---|---|
|
Module 1 |
Quiz (10 points) Assignment (10 points) |
20% |
|
Module 2 |
Project: Image generation from text with Midjourney and its editing on the platform. |
20% |
|
Module 3 |
Project: Digital campaign design with elements and images generated with AI and edited with Photoshop. | 40% |
|
Zoom Sessions (attendance and participation) |
10 sessions. The student must attend at least 70% of the sessions. |
20% |
Certificate Issuance
Attendance Certificate
Parameters for issuing the attendance certificate:
The participant must meet a minimum of 80% attendance for the total duration of the program.
Upon meeting the attendance conditions, the Universidad San Francisco de Quito will issue a certificate for the number of academic hours completed.
Approval Certificate
Parameters for issuing the approval certificate:
The participant must achieve a minimum grade of 80% to obtain their approval diploma and meet a minimum of 80% attendance for the total duration of the program.
In case of passing the program, the Universidad San Francisco de Quito will issue an approval certificate for the number of academic hours completed.
Schedule
Start Date: February 6, 2024
End Date: March 5, 2024
Schedule:
- Class Days: Tuesday and Thursday from 6:30 PM - 8:30 PM, and Saturday from 9:00 AM - 1:00 PM
*The schedule may undergo changes in dates and content.
| Week | Month | Day | Duration (h) | Schedule | Module | Topics | Instructor | |
| 1 | February | 6 | Tuesday | 2 | 6:30 PM - 8:30 PM | Module 1 | Artificial Intelligence in Graphic Design | Jorge Cáceres |
| 8 | Thursday | 2 | 6:30 PM - 8:30 PM | Artificial Intelligence in Graphic Design | ||||
| 2 | 15 | Thursday | 2 | 6:30 PM - 8:30 PM | Artificial Intelligence in Graphic Design | |||
| 17 | Saturday | 4 | 9:00 AM - 1:00 PM | Module 1 & 2 | Artificial Intelligence in Graphic Design / Image Optimization and Editing | |||
| 3 | 20 | Tuesday | 2 | 6:30 PM - 8:30 PM | Module 2 | Image Optimization and Editing | ||
| 22 | Thursday | 2 | 6:30 PM - 8:30 PM | Image Optimization and Editing | ||||
| 4 | 24 | Saturday | 4 | 9:00 AM - 1:00 PM | Image Optimization and Editing | |||
| 27 | Tuesday | 2 | 6:30 PM - 8:30 PM | Module 3 | Image Optimization and Editing | |||
| 5 | 29 | Thursday | 2 | 6:30 PM - 8:30 PM | Editing and Graphic Design with AI | |||
| March | 5 | Tuesday | 2 | 6:30 PM - 8:30 PM | Editing and Graphic Design with AI | |||
| TOTAL | 24 | |||||||
Instructors
Jorge Cáceres T.
- Master's in Integrated Advertising, both online and offline
- Bachelor's in Advertising and Management
- Technical Degree in Advertising Graphic Design
- Art Director at TEM, advertising agency.
-
Part-time Lecturer at CADE, USFQ.
Registration
Early Payment Rate: $300 (Jan 19)
General Public Rate: $345
Group Rate (3 people): $300
ALUMNI USFQ Rate: $315
Payment for the program can be made through the following methods:
STEP 1: Make the Payment
Bank Transfer or Cash Payment
Account Information:
In the name of Universidad San Francisco de Quito
Bolivariano Bank
Checking Account No. 5075003350
(Tax ID: 1791836154001)In the name of Universidad San Francisco de Quito
Pichincha Bank
Checking Account No. 3407330004
(Tax ID: 1791836154001)
Credit Card
Click on the following PAY HERE and complete the information requested by the form. Upon completion, you will be automatically registered in the system.
With Banco Pichincha or Banco de Guayaquil credit cards, you can access the following financing options: 3 and 6 months interest-free, 9 and 12 months with interest.
STEP 2: Confirm Your Payment
If you made the payment through Bank Transfer or Deposit, please send a copy of the deposit slip (scanned) and your personal details (full names, ID number, phone, and address) to the following email: rordonez@usfq.edu.ec
* If you require an invoice with different details than the participant's, please detail the following information in the email (company name, Tax ID/ID number, phone, address, and email).
If you made the payment with a Credit Card, it is not necessary to confirm your payment, as the system will automatically register your details.
STEP 3: Registration Confirmation
You will receive a registration confirmation email with the relevant course information.
* The program coordination reserves the right to suspend or reschedule the activity if it does not have the minimum number of required students or due to force majeure. In such case, enrolled students will be refunded the full amount as soon as possible.
