Fechas
In today's business environment, effective communication is a crucial skill that every leader must master. The ability to convey clear and convincing messages, as well as the ability to listen actively, often makes the difference between a thriving business strategy and one that fails to take off. This becomes even more important in leadership positions, where communication is not limited to internal teams but extends to a wide range of stakeholders, including investors, customers, and the general public. It is not just the ability to convey messages but also the ability to listen that defines communication as an essential competence for leaders and managers in any organization.
In the digital age, it is not only essential to adapt to new forms of communication, such as the effective management of social networks and the development of a personal brand, but also the integration of emerging technologies, such as artificial intelligence, to improve communication strategies. Additionally, the ability to design effective crisis plans and manage corporate reputation in a complex digital environment has become crucial. These competencies represent a vital tool for leaders in an interconnected world and make a difference in an ever-evolving business environment.
In person
The classes will be held on Mondays and Wednesdays from 6:00 PM to 10:00 PM and one Saturday per month from 8:30 AM to 12:30 PM. In the case of classes with foreign professors, these may start one hour earlier or one hour later.
$890 + TAX
Learning Objectives
- Apply advanced verbal and non-verbal communication techniques in managerial situations.
- Design effective crisis plans to protect corporate reputation.
- Implement digital branding strategies to enhance brand image and presence in the digital environment.
- Utilize artificial intelligence to optimize communication strategies on digital platforms.
Content
Managerial Communication
This module focuses on strengthening essential communication skills for managerial roles, encompassing effective public speaking, managing verbal and non-verbal communication, and includes techniques for preparing and delivering high-impact presentations. Through practical examples and interactive exercises, strategic communication tools are examined to lead, motivate teams, and represent their organizations effectively and professionally.
Corporate Communication
This module aims to enhance the skills of a director in their role as a company representative. It emphasizes aspects such as public relations, managing and safeguarding corporate reputation, as well as designing and implementing crisis plans to mitigate potential negative impacts.
Digital Communication and Artificial Intelligence
Digital Communication and Branding for Leaders
This module explores the effective use of social media, creating and managing personal branding in the digital environment, and ethics in digital communication. Participants will have the opportunity to design and execute effective communication strategies in the digital environment, always ensuring respect for ethical principles and enhancing their organization's brand image.
Workshop: Artificial Intelligence in Communication
This workshop immerses participants in the use and application of artificial intelligence in the field of communication. The practical uses and opportunities offered by artificial intelligence for optimizing communication strategies are analyzed, covering areas such as content generation, press communication, and crisis management supported by artificial intelligence.
Actividades Extracurriculares
Complementary Talks
Aligned with the Liberal Arts philosophy of USFQ, in which all areas of knowledge have equal relevance and contribute to the development of understanding, this program includes virtual talks on various current topics of interest. These are open to the general public or are part of other programs. It is a space that enhances the academic content of the program, and attendance is optional.
Business Forum
The business forum is a virtual meeting space for students and panelists; entrepreneurs, businesspeople, professors, and experts, who will share their perspectives, trends, and best practices. The forums will be managed according to the annual schedule and are attended by students of non-degree programs and master's degrees from the School of Business.
Activities
This program includes various activities, which include presentations, practical exercises for real-world application of the concepts presented, workshops, discussions, and more. The program uses an active, participatory, and critical methodology that links theory with practice. Students must access the virtual platform Desire to Learn (D2L), use the study resources, and complete the virtual activities. Access to the D2L platform is available from the beginning of the program until one month after its completion.