Fechas
In the current educational environment, it is essential to foster an entrepreneurial mindset and expand students' knowledge. To achieve this, it is crucial to facilitate strategies that turn creativity into innovation applicable to business projects, thus preparing students to face real challenges with effective and innovative solutions.
This program is dedicated to providing the necessary tools for entrepreneurs to thrive and create a positive and sustainable impact on the global economy.
In person
Monday to Friday, 4 hours of academic sessions (daily) and approximately 2 hours (daily) of company visits. Mornings from 9:00 to 13:00 and afternoons from 14:30 to 17:30.
$2.990 + VAT
Learning Objectives
- Develop and enhance students' entrepreneurial mindset and knowledge.
- Facilitate strategies that turn creativity into innovation applicable to business projects.
- Establish an international network of entrepreneurs who share common ideals.
- Promote entrepreneurship, sustainability, innovation, and add value to global society.
- Share our knowledge, experience, and resources to exploit business ideas.
Content
Welcome Session: The Entrepreneurial Mindset
- Introduction to Entrepreneurship
- Characteristics of the Entrepreneurial Mindset
- Opportunity Identification
- Development of Key Skills
- Overcoming Obstacles
- Planning and Strategy
- Networking and Collaboration
From Creativity to Innovation
- Importance of Creativity in the 21st Century
- The Fundamentals of Creativity
- Idea Generation Techniques
- Fostering a Creative Environment
- The Innovation Process
- Examples of Successful Innovation
- Practical Application of Creativity and Innovation
Finance for Entrepreneurs
- Fundamentals of Financial Management
- Budgeting and Financial Planning
- Sources of Funding for Entrepreneurs
- Cost and Expense Control
- Economic Viability Analysis
- Taxes and Legal Aspects
- Financial Growth Strategies
Business Models in the Digital Age
- Digital Transformation and Its Impact
- Subscription-Based Business Models
- E-commerce and Marketplace
- Online Advertising and Freemium Models
- Platforms and Social Media
- Data Monetization and Analysis
- Customer Acquisition and Retention Strategies
- Innovation in Digital Business Models
The Art of Pitching
- Importance of Pitching in Entrepreneurship
- Structure of an Effective Pitch
- Clear Definition of the Problem and Solution
- Market and Competition Identification
- Business Model Presentation
- Effective Communication and Storytelling
- Tips to Impress Investors
Value Proposition and Buyer Persona
- Meaning and Relevance of the Value Proposition
- Definition of Buyer Persona and Its Importance
- Creation of a Unique Value Proposition
- Identification and Segmentation of Buyer Personas
- Market Research and Needs Analysis
- Integration of Value Proposition and Buyer Personas into Marketing Strategy
- Practical Exercises and Application
Marketing for Entrepreneurs
- Importance of Marketing in Entrepreneurship
- Creation of a Marketing Strategy
- Budgeting and Resource Management for Marketing
- Collaborations and Strategic Alliances
- Building a Strong Brand
- Customer Retention Strategies
The Keys to Digital Marketing
- Digital Strategy: Goals and Objectives
- Creation of Relevant Content
- SEO (Search Engine Optimization)
- Online Advertising (SEM and PPC)
- Social Media Marketing
- Email Marketing
- Web Analytics and Key Metrics
- User Experience (UX) Optimization
Visits
Mercadona Co-Innovation Center
Mercadona is one of the leading physical and online supermarket companies in the country. Its Co-Innovation Center, located in Paterna, Valencia, represents one of the main innovations in the sector. It consists of a recreation of a real store and multiple laboratories, where their employees interact with products and customers to capture their preferences and needs and provide them with accurate solutions.
Zeus
Zeus is a strategic consulting firm specializing in data analysis and management. With a team of data analysts and consultants with extensive knowledge in different business sectors, Zeus focuses on discovering the opportunities that data generates in companies to help them grow and improve based on the right indicators.
Lanzadera
Lanzadera is an accelerator and incubator where entrepreneurs are assisted in implementing a solid business model based on productivity, effort, and leadership. It promotes the generation of collective intelligence and the connection of startups with large corporations through Open Innovation programs.
Angels Capital
Angels Capital is an investment company that seeks to financially support startups that have previously gone through Lanzadera, combining the Business Angel model, offering support to entrepreneurs, with Venture Capital, creating synergies and connections with external investors.
Big Buy
Big Buy is a leading company in helping brands and suppliers with stock to expand their online sales, either directly to the end customer or through their own network of resellers specialized in selling on e-commerce, marketplaces, and other online channels. They provide online businesses, specializing in dropshipping services and wholesale sales of all types of products and categories.