Digital Marketing is a sub-specialization designed to provide students with a deep and practical understanding of essential strategies, tools, and digital platforms in today’s business environment. Through specialized courses, participants will explore key areas such as digital analytics, social media management, customer experience optimization, and e-commerce. This program combines theory with practical applications, enabling students to develop both strategic and technical skills to face the challenges of modern digital marketing.
The learning objectives of the minor focus on equipping students to design and implement effective digital strategies, optimize brand presence in the online environment, and use data for decision-making.
Upon completing the program, students will be able to develop digital campaigns, manage e-commerce platforms, analyze online consumer behavior, and improve user experience in digital environments. Additionally, they will learn to use automation tools and technological trends to enhance marketing strategies.
The minor is aimed at students interested in the digital world, communication, and business strategy. It is ideal for those who wish to expand their knowledge in digital marketing, social media, and e-commerce, combining creativity with a data-driven approach.
It is also intended for future professionals who want to strengthen their profiles in areas such as marketing and brand management.
Remarks:
- The Minor requires the completion of 5 courses. The course MAK 4001 Digital Marketing or MAK 3090 Applied Digital Marketing is accepted.
- Students who are not enrolled in the Marketing major must take MAK 3090 Applied Digital Marketing as an introductory course for the Minor.
- The Minor follows an ideal sequence based on its content and learning objectives, meaning that MAK 4001 Digital Marketing and MAK 3090 Applied Digital Marketing are required for the remaining courses.
MAK 4083 Digital Analytics is required to take MAK 3001 E-commerce.
There are no restrictions for this Minor; it has been designed as an ideal complement for CADE programs and may also be of interest to students from other majors and colleges at USFQ.
