Diploma: Innovation and Entrepreneurship

Module: Innovation and Creativity

Innovation Management

This module addresses innovation management in emerging business environments. It begins with establishing an innovative culture, guided by critical questions about how and why to foster disruptive innovation. Success cases in various sectors are reviewed, analyzing the impact of innovation on talent management, with a focus on transformational leadership. It provides practical tools for effectively leading innovation.

Continuous Innovation Culture

This module explores techniques and strategies to foster a continuous innovation culture within organizations. Barriers are identified, and skills are developed to overcome them to maintain an environment conducive to creativity. Through practical examples, the adoption of practices that encourage innovation and continuous improvement is promoted.

Creativity and Idea Generation

This module focuses on developing creative skills for generating disruptive ideas. It covers creativity techniques, guided by essential questions about how to innovate in products and services. Examples from different industries are analyzed, observing how creativity influences problem-solving and market differentiation. It introduces practical tools for effective brainstorming and lateral thinking techniques.

Module: Strategic Entrepreneurship

Entrepreneurial Mindset

This module explores the key components of the entrepreneurial mindset, including opportunity identification and risk management. Through interactive activities, skills are developed to create and evaluate innovative business models. Participants strengthen their ability to make strategic decisions and face business challenges, fostering a proactive and resilient attitude.

Lecture: Moonshot Thinking

This lecture introduces the concept of Moonshot Thinking, focusing on setting and achieving bold and disruptive goals. Case studies are presented to illustrate how to apply this thinking in various industries. Creativity and problem-solving techniques are reviewed to design radical solutions that can transform organizations and generate significant long-term impact.

Lecture: Legal Aspects and Intellectual Property

This module covers the legal fundamentals and management of intellectual property to protect innovations. It begins with a review of applicable laws, guided by questions about how and why to secure intellectual assets. It provides a guide for registering patents and trademarks.

Innovation Project Plan

The innovation project is structured into three essential parts. Part I is based on the stages of project planning, whether applied to an existing brand or a potential venture. The initial session is dedicated to formatting and analyzing the stages of defining objectives and key performance indicators, as well as internal and external diagnostics, exploring opportunities in the current and projected industry.

Part II continues with the monitoring of the innovation project, defining and selecting relevant strategies. This section focuses on segmentation, targeting, and strategic positioning, as well as evaluating the elements of the creative strategy and the initial communication plan. Knowledge from the modules is integrated, outlining the process to be followed.

In Part III, the project's operational plan and budget are developed, defining actions and investments with expected results and subsequent plan measurement. The program culminates with an executive presentation, where participants will present the innovation projects developed, demonstrating the structure and knowledge acquired in a practical and integrative learning experience.

Module: Strategies and Product Development

Strategies and Business Models

This module involves formulating strategies and business models in the context of innovation. It begins with the identification of market opportunities, guided by strategic questions about adaptation and sustainability. Successful business models in various areas are discussed, evaluating how innovation can redefine the market. It provides strategic frameworks and tools to develop resilient business models.

Methodologies for Product Development

This submodule focuses on agile methodologies like Scrum and Kanban, adapted to accelerate product development and innovation. It addresses how these techniques improve responsiveness and flexibility, facilitating quick adaptation to market demands and continuous improvement. Case studies demonstrate their effective application, and client feedback integration is taught in an iterative cycle of testing and learning to perfect products in competitive environments.

Stage & Gate in Innovations

This module explores the Stage-Gate process as a structured methodology for managing the development of innovative products. It begins with the identification of market opportunities and the formulation of disruptive ideas. Through case studies, it analyzes how to apply the Stage-Gate process to evaluate and select high-potential projects, reducing risks and improving development efficiency. Participants learn to use this methodology to plan, manage, and launch successful products to the market, ensuring competitive and sustained entry.

Project Management

This module discusses the use of modern project management tools for entrepreneurs. It begins with the assessment of management needs, guided by questions about coordination and efficiency. Digital tools that facilitate project planning and monitoring are explored, analyzing their impact on productivity and communication. It offers a selection of practical techniques for integrating these tools into daily project management.

Module: Digital Marketing and Artificial Intelligence

Digital Marketing Fundamentals

This module explores the integration of digital marketing into business strategy. It begins with an understanding of fundamental digital tools, guided by questions about how to reach and engage an online audience. Successful tactics from various sectors are analyzed, observing how digital campaigns can transform brand perception. It offers content, SEO, and social media strategies.

Analytics and Artificial Intelligence

This module analyzes the impact of analytics and artificial intelligence on business decision-making. It focuses on data strategy, guided by questions about how these can anticipate trends and improve operations. Innovations in AI that have reformed industries are discussed, highlighting its role in personalization and efficiency.

Module: Finance for Innovation

Channel and Pricing Strategy

This module explains strategic price management, construction, and definition according to the product or service strategy, elasticity, break-even point, revenue management, and its relationship with the value of a product for a customer.

Finance and Funding Sources

This module examines the selection of appropriate financing sources for new ventures. It begins with the identification of financial options, guided by questions about viability and sustainability. Traditional and alternative financing methods are evaluated, considering their impact on long-term growth. It provides guidelines for preparing financing proposals.

Business Valuation

This module analyzes business valuation and effective cash flow management in startups. It begins with valuation methodologies, guided by questions about how and when to value a company. Cash flow management techniques that ensure liquidity and financial stability are discussed. It provides valuation tools and cash flow models.