Seminario de Publicidad Calzón Quitado 2022

The Advertising Career of the Universidad San Francisco de Quito, presents the Seminar EL REGRESO DEL CALZÓN QUITADO, which will be attended by leading professionals from the world of advertising, marketing, design and communication.

The Calzón Quitado is an event that for 12 years has been a space for students and people in the industry to connect and talk about the industry "without reserve", reflecting on the most important issues of advertising and thus bring students closer to the reality of their profession, first hand with those who have successfully conquered this field through their experience.

After two years of pandemic, we finally have the possibility of having the in-person edition, and thinking about the resurgence of advertising in the face of the pandemic, we present El regreso del Calzón Quitado where we seek to show how the pandemic changed people's perspective towards advertising, and how our profession (like a phoenix) resurfaced in the face of that context, always reinventing itself towards a constantly changing future.  

The event will be held on April 20 and 21, 2022 at the Universidad San Francisco. The first day will feature a series of talks given by great exponents of advertising creativity. The second day will focus on offering a broad perspective on new technological and digital trends, as well as a creativity workshop.

At the end of the days, the event will close with the Calzón Quitado Awards, where the winners of the internal advertising contest will be announced, which this time is in the hands of Fundación Circular, with the Galapaxy & Refill project.