María Dolores Brito-Rhor

María Dolores Brito-Rhor

Professor Escuela de Empresas
Professor
(+593 2) 297-1700
Extension
1251
Da Vinci Building, DV-207
  • Ph.D. in Social and Legal Sciences, Business Line (Neuroscience, Psychology and Marketing) Rey Juan Carlos University SPAIN. (Senescyt Registry 166477).
  • M.B.A. Master's in Business Administration with a specialization in Marketing and Finance Pontificia Universidad Católica de CHILE / Indiana University (Senescyt Registry 55460/7402R-12-3738).
  • B.S.B.A. Bachelor of Business Administration with a specialization in Marketing, University of North Carolina USA.

Personal Interests: Marathon runner, certified scuba diver, amateur photographer, tango dancer, and lover of good wine.

SELECTED PUBLICATIONS
Academic Articles

2019 The Role of Sexual Stimuli in Digital Advertising from a Physiological and Psychological Perspective

2019 Does the intensity of sexual stimuli and feminism influence the attitudes of consumers toward sexual appeals and ethical judgment? An ecuadorian perspective

2019 Influence marketing: analysis of credibility and purchase intention given by an opinion leader

2016 Success factors for a football team to be profitable as a brand

2015 Feasibility analysis of the creation of an electronic sports magazine focused on the population of 15 to 30 years old, upper-middle class and upper, in the city of Quito.

2015 The influence of word of mouth and unpaid advertising in Quiteando tourism campaign

2015 The influence of olfactory marketing on a person's purchasing decision

2015 Market research of rehabilitation equipment used in physical therapy in the northern sector of the metropolitan district of Quito.

2015 Research on total quality management of major athletic races of up to 21 kilometers in the Metropolitan District of Quito.

2014 Happiness as a positioning strategy, do viewers perceive the same emotion of happiness towards the brand?

2014 Image and positioning of the soft drink Coca-Cola among upper-middle class and upper class university students between 18 and 25 years of age in the city of Quito.

2014 Sequence fibonacci and products´s analysis of the behavior of the consumer in front of the golden number

2013 Analysis of the creation of advertising and mobile applications in the entertainment industry in the city of Quito

2013 Analysis of the creation of advertising and mobile applications in the entertainment industry in the city of Quito.

2013 The sports brands that the consumer prefers and loves when running.

2013 Marketing, football's new ally

2013 Controversial Advertising: An Appropriate Strategy for Brands Using It?

2012 Political marketing through Facebook and its impact on the presidential elections in Ecuador in 2013, on young people aged 18 to 23 at the Universidad San Francisco de Quito.

2012 University social responsibility approach of social projection in: Universidad San Francisco de Quito and Pontificia Universidad Católica del Ecuador.

Non-academic articles

2018 The dangers of 'hooking' in social networks and mobile applications in Ecuador

2015 NeuroMarketing: Neuroscience and Marketing in Action

2015 Neuromarketing. The union of two giants: The Neuroscience and Marketing

2014 Netiquette. Internet Social Behavior Code

2014 Sports Marketing behind The World Cup™

2009 Political Franchises

2018 Children and technology

2018 Appropriate use of social networks in adolescents

2018 Use of Data Opens Ethical Debate

2019 Do you use Tinder? Get to know the risks of this social network

2018 At the current rate, gender equity would be achieved in 217 years.

2018 Social networks make physical spaces smaller

2018 Social networks: parents need to keep up to date

2017 Online shopping, brick and cement

2016 Neuromarketing. The union of two great: neuroscience and marketing (Book Chapter)