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Today, markets are increasingly dynamic, with customers having more differentiated needs when purchasing products and services, and consumption habits creating new business opportunities. Therefore, companies must consider the changing variables of local and international markets to define appropriate strategies for each trend and achieve differentiation. The 360º Marketing Certification provides cutting-edge knowledge on contemporary marketing trends, identifying key aspects to

In a continuously evolving business environment, mastering complex and mutually beneficial negotiations is essential. This course equips professionals with key skills and strategies to effectively address and resolve challenging negotiations. With a practical and participatory approach, participants learn to identify agreement opportunities, apply negotiation tactics tailored to their personal style, and manage emotions effectively during the negotiation process. The program

In today's dynamic financial world, innovation and sustainability have become fundamental pillars for long-term success. Organizations must adapt to emerging technologies and adopt responsible practices to stay competitive. The digitalization of financial services, automation, and artificial intelligence are key to optimizing processes and making strategic decisions. Additionally, incorporating ESG (Environmental, Social, and Governance) criteria into financial practices promotes environmental and

In an increasingly complex and changing business world, essential skills for the future become fundamental for professional success. This program focuses on developing key competencies that enable professionals to excel in a constantly evolving work environment, preparing them to face challenges and seize opportunities as they arise. With a focus on human skills and SOI, as well as innovation, technology

Leadership is a discipline that requires emotional awareness, intelligence, and a commitment to authentic team leadership. This course delves into fundamental aspects such as recognizing and managing one's own emotions and those of others, alongside applying neuroscience to leadership. It also focuses on cultivating personal effectiveness habits that begin within the leader, emphasizing the importance of a systemic vision for

In the current business environment, innovation and entrepreneurship have become fundamental pillars for growth and competitiveness. Organizations face the challenge of developing disruptive strategies and management practices that enable the successful creation and launch of innovative products and businesses. The key lies in implementing agile methodologies, digital tools, and a solid understanding of the market. This diploma program is designed

Nowadays, it is essential to have financial knowledge for analyzing, planning, and controlling the activities and results of business management. Having fundamental knowledge in finance to make informed decisions, improve performance, and establish effective communication with other executives in this area has become a necessity for professionals without prior training in this field. The course "Finance for Non-Financiers" covers concepts

Competitiveness and organizational models require that companies continuously face economic and financial changes that must be analyzed with the foresight and solvency demanded by the market. Today, financial dynamics follow a cross-sectional model in companies, meaning that their inputs and results directly impact the fulfillment of business strategies. As a result, it is essential to have an effective system for

In the current landscape, sustainability is emerging as a key pillar in business strategy, necessitating the integration of responsible practices at all levels of operation. Organizations are increasingly pressured to continuously innovate their business models, adapting them to be both environmentally and socially sustainable. This requires a profound reassessment of how to lead teams, manage resources, and comply with international

In an era of rapid changes, where the market and customer expectations constantly evolve, sales professionals face the challenge of enhancing their skills to remain leaders. Being adaptable and proficient in sales techniques becomes essential for those who aspire to excel in the competitive commercial world. It is crucial that individuals, regardless of the company they work for, stay up-to-date

The era of Artificial Intelligence (AI), characterized by innovations and technological advancements, demands that businesses continuously adapt and evolve to maximize efficiency while maintaining an ethical perspective. The simulation of data analytics and the integration of AI into business processes are crucial for achieving a competitive advantage in today's market. This program provides a comprehensive understanding of how AI is

In a rapidly transforming business environment, where new challenges and opportunities emerge at every turn, leaders and managers must develop remarkable skills and strategic thinking that enable them not only to adapt but to advance. Acquiring a creative managerial perspective and effective direction is essential for those who wish to position their businesses at the forefront of development. The ability

This program aims to develop critical thinking and decision-making skills in participants to solve problems, provide personalized options to each customer, and clearly communicate restaurant services, among others. Who We Are: The College of Hospitality, Culinary Arts, and Tourism is part of USFQ, the best university in Ecuador, which obliges us to seek educational excellence in every program. We educate